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Scion to unveil new sedan in New York
Jan 07, 2015 - 5:37 PM - by Scion Forums
Filed under: New York Auto Show ([url][/url]), Scion ([url][/url]), Sedan ([url][/url])

Scion promises to bring the production iM hatchback as well as its very first sedan to the New York Auto Show in the spring, but just what - if anything - will that new sedan be based on?Continue reading Scion to unveil new sedan in New York ([url][/url])

Scion to unveil new sedan in New York ([url][/url]) originally appeared on Autoblog ([url][/url]) on Wed, 07 Jan 2015 10:02:00 EST. Please see our terms for use of feeds ([url][/url]).

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Toyota CEO Lentz still envisions Scion as a small premium brand
Dec 06, 2014 - 7:09 AM - by Scion Forums
Filed under: Budget ([url][/url]), Hatchback ([url][/url]), Scion ([url][/url])


([url][/url])Ward's Auto has published a piece on Scion ([url][/url]) that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota ([url][/url]) USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going."

We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S ([url][/url]), nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini ([url][/url]) or Fiat 500 ([url][/url]), and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for.

The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM ([url][/url]) to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product.

Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show ([url][/url]), and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.Toyota CEO Lentz still envisions Scion as a small premium brand ([url][/url]) originally appeared on Autoblog ([url][/url]) on Fri, 05 Dec 2014 19:00:00 EST. Please see our terms for use of feeds ([url][/url]).

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Scion iM spied testing in US in more production-ready guise
Nov 29, 2014 - 6:57 PM - by Scion Forums
Filed under: Hatchback ([url][/url]), Scion ([url][/url]), Design/Style ([url][/url]), Spy Photos ([url][/url])


Following the niche-oriented iQ ([url][/url]) and FR-S ([url][/url]), Scion ([url][/url]) is preparing its first new model with mass-market appeal in quite some time with the iM ([url][/url]). Just unveiled at the recent Los Angeles Auto Show ([url][/url]) in concept form, our spies recently shot some photos of a slightly camouflaged production iM doing some testing in Southern California.

Judging by these spy shots, the production iM is taking many more styling cues from the European-market Toyota Auris ([url][/url]) that it's based on, than the much more aggressive concept on display in LA ([url][/url]). The body kit with a low front bumper, flared fenders, side skirts and rear spoiler are all gone in favor of a much more mainstream design (we aren't surprised). The model's name comes from the first letters of 'individuality' and 'modern,' according to Scion, but if these shots are any indication, it looks like it'll pretty easily just blend into the crowd.

Scion didn't reveal anything about that the US-market powertrain for the production version in LA but promised the details would be released sometime in 2015. The company did hint at a starting price under $20,000 ([url][/url]), though. It's too early to make any real styling judgments about the iM before the final version is ready, but until then see what you think of these spy shots ([url][/url]) of the upcoming hatchback.Scion iM spied testing in US in more production-ready guise ([url][/url]) originally appeared on Autoblog ([url][/url]) on Fri, 28 Nov 2014 18:59:00 EST. Please see our terms for use of feeds ([url][/url]).

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Scion rules out roadster, turbo versions of FR-S
Nov 25, 2014 - 6:11 PM - by Scion Forums
Filed under: Convertible ([url][/url]), Coupe ([url][/url]), Performance ([url][/url]), Scion ([url][/url]), Toyota ([url][/url])


Ever since Toyota ([url][/url]) and Subaru ([url][/url]) released the sports car alternatively known as the GT86, 86, BRZ ([url][/url]) and Scion FR-S ([url][/url]) a couple of years ago, rumors have circulated that even more exciting variants could be in store. But at least as far as Scion is concerned, those rumors are apparently nothing more than wishful thinking.

Speaking with WardsAuto ([url][/url]) at the LA Auto Show ([url][/url]) last week, Scion ([url][/url]) chief Doug Murtha said that the prospect of an FR-S roadster has been taken off the table entirely. Apparently Scion lobbied parent company Toyota to produce just such a model, but after failing to find other markets interested enough in the model to put it into production, corporate HQ said no.

"I think we were pretty aggressive on our (submitted plan), but we looked at what we would have conceivably lost on the product and said, 'We're not going to even push it further,'" Murtha said, going on to note, "Nobody was more disappointed than we were."

Murtha further shot down the idea of a turbo version of the FR-S, dismissing it as a prospect the blogosphere (that's us) wanted to happen but "that's not something that's coming."

Either variant might have helped Scion and Toyota boost sales of the model (which are predictably dropping after their first two years on the market), but the investment also might not have paid off their development, tooling and marketing costs. Of course, Murtha can only speak for Toyota, but we'd be surprised to see Subaru go it alone on either model, as costs would be that much more prohibitive without a partner.

Bummer.Scion rules out roadster, turbo versions of FR-S ([url][/url]) originally appeared on Autoblog ([url][/url]) on Tue, 25 Nov 2014 11:00:00 EST. Please see our terms for use of feeds ([url][/url]).

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Scion iM Concept bows, production version confirmed for US
Nov 22, 2014 - 12:29 AM - by Scion Forums
Filed under: Concept Cars ([url][/url]), LA Auto Show ([url][/url]), Budget ([url][/url]), Hatchback ([url][/url]), Scion ([url][/url])


Scion ([url][/url]) has officially pulled the covers off its iM Concept ([url][/url]), which is, in reality, a slightly modified version of the Toyota Auris ([url][/url]) that is already sold outside the United States. It's also a model that is going into production for North America, says Scion, minus, we'd guess, a good bit of the overly aggressive ground effects bits, slammed suspension and oversize wheels.

A production iM has been confirmed for the upcoming New York Auto Show ([url][/url]), where Scion is also promising a second new production debut, as well. After a substantial lull in its new product cadence (barring the FR-S ([url][/url])), it looks like Scion is once again intent on cementing its position as the entry point into the Toyota ([url][/url]) brand, promising three new models in the next three years.

Scion tells us that iM's name is derived from the first letters of the words 'individuality' and 'modern.' More important details like price, powertrain and on-sale date should come later in 2015, but Scion has at least say it "anticipates that a price under $20,000 could make this car enticing to youthful customers," all of which makes it sound like the second coming of the Toyota Matrix ([url][/url]) to us.

Feel free to read more in the press release below ([url][/url]) and gaze upon the concept in all its Incrediblue glory above.Continue reading Scion iM Concept bows, production version confirmed for US ([url][/url])

Scion iM Concept bows, production version confirmed for US ([url][/url]) originally appeared on Autoblog ([url][/url]) on Thu, 20 Nov 2014 13:20:00 EST. Please see our terms for use of feeds ([url][/url]).

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